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The show is currently sponsored by Match.com, as of 2018.The first series was recorded at Granada Studios in Manchester, but has since been recorded at The Maidstone Studios in Maidstone, Kent, as it offered increased space and capacity for audience members.The objective of the show is for a single man to obtain a date with one of thirty single women.The women stand on stage underneath thirty white lights, each with a button in front of them.", "If you're turned off, turn off", "If he's not Mr Right, turn off your light", "Get out there, turn one girl off and take one girl out! In this round the man asks the girls who are remaining a question. Paddy questions the chosen girl if they would rather know the man's 'love at first light' or not.Then they meet, go up the big stairs opposite the love lift and have a backstage interview.
For the second series, the date took place abroad on the Isle of FERNANDO'S! Paddy repeats but afterwards with one of catchphrases. From series 7 onwards, they have to write down a 'love at first light' from the girls who had left their lights on. Alternately their friend or family can say a secret. In this round the man turns off all the lights except 2 decided by himself.Shortly after the second series began in December 2010, The Guardians Tim Dowling said that, "When you strip away its tired, utterly false premise, all that remains of Take Me Out is a lot of flashing lights and some scripted innuendo delivered in a range of regional accents." Reviewing the show after the second series concluded in March 2011, Manchester Grouch of Manchester Central wrote: "ITV should consider renaming the show 'Desperate Moron Lift Disco'" and concluded the review by comparing it to "...a drunken Saturday night out that ends up in a dodgy club having a quick fumble with that girl from the hairdressers you’ve been eyeing up all week." However, after the beginning of the fifth series in January 2013, Julia Raeside, also writing for The Guardian, admitted that the show had become "must-see TV" and was "a worthy successor to Blind Date": "..Take Me Out noisily barged its way on to the Saturday night schedules in 2010, it was too much for me.The little I'd seen of it put me off trying a whole episode...We won the international award for the Best Up & Coming Dating Site 2015 as voted by the public in the global i Date Awards 2015.Our Dating Gift Vouchers were also rated a Top 5 Gift Voucher by The Evening Standard. If you are single in London, forget online dating and get offline dating with Justaskmeout - London's Best Dating Site for Busy People.